Apkujong

     This area is the creme-de-la-creme of fashion. The top designers in Korea have their boutiques here and the top designers in the world are also located here. Versace, Armani, and Chanel line the streets and make up the Korean version of Rodeo Drive. The prices are steep but you're paying for the quality and the name. As your shopping you'll notice there are a plethora of trendy coffee shops to rest your weary feet. Stop in, have an espresso and look snobby, you'll fit right in.

Location: Apkujong is a large area. It starts around Hyundai Department store and goes all the way to the Galleria and a little past that. Basically, Apkujong also consists of Chongdam-dong.

Transportation: If you've got the money to buy things here then you should be driving a car! But if you have no means of transportation then take the subway (line 3 - the orange line) to Apkujong station and you're right there.